• Atlantic Lottery.


    Atlantic Lottery NHL? Original Six? Scratch, Score & Win

    Sports-Themed Engagement & Loyalty Platform

    To support Atlantic Lottery's NHL? Original Six? Scratch 'N Win ticket launch, we developed a multi-faceted digital hub to entertain and reward ticket purchasers. The fully bespoke platform included the first skill-based digital trivia contest launched by a lottery corporation in Canada. Another first, registrants could also choose to "skin" their website experience with the colours of their favourite NHL? Original Six? team.

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